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About IFE


Faceless ElephantEvery 10 minutes an elephant is killed.

To feed the ivory trade, elephant poaching is hidden by corruption and war as it continues to flourish, growing unchecked in many parts of the world. At this rate, in an estimated 10 years the elephant will be extinct in the wild. The tragedy of losing this magnificent animal, having roamed the planet for over 50 million years, will be felt not only by our ecosystem, but by our next generation and all that follow. They will never see these iconic and highly intelligent, gentle animals in their natural habitat.

Ivory For Elephants (IFE.org a registered 501 C 3 charity) was created and developed by Media, Advertising and Marketing professionals passionate about saving the Elephant. Together, with our supporting partners, our strategy is to bring lasting change by utilizing our position as communicators of news and information through our many media channels. We’ll educate those still demanding ivory about their effect on the elephant population and planet. We will achieve this by communicating the elephants’ plight, through our respected network of partners, to an influential and worldwide audience through print, online and other media channels, raising awareness to the critical level needed to bring lasting change. Our target audience for this mission is wide and multicultural; it will include projects targeting business people, government officials and private individuals (consumers) in the West, and key ivory demand centers in the East including China.

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We need your help.
Together we can make a difference; by working smart with
The Power of Media

We need to mobilize a network of advertising, marketing professionals, willing to devote a few hours each month to the cause.

If you are in media, advertising or marketing, then please join our network and help rally the support of the media behind this cause.

If you are not directly involved in media but still want to be involved please contact us.Whatever you can do, however small, will be appreciated. While we recognize that Time is precious for us all, every MINUTE is precious for THE ELEPHANT.

For every 10 minutes you give, we can start to save one more.

  • Our Main Objectives

  • Grow our network of supporters globally through education about the plight of the elephant. Instant access to the history and progress of the overall cause made easily available through aggregating content from multiple partners through our web site and other media products, serving it in a way that will be impactful, educational and measurable.
  • Key Targets: Influential Individuals and Celebrities affiliated with the cause, Corporations, Government Institutions and the younger generation. By creating this comprehensive and critical mass of support we can force change through more protection of the existing elephant stocks, while educating to reduce the demand and stop the trade.
  • Educate the core demand centers for ivory products, specifically China’s growing middle class, (growth estimated at 200 million people per year) of the consequences of buying ivory, and how it is driving the elephant to extinction.
  • Harness the power and scope of both Traditional and Social Media to reach as many people as possible in the West, China and Africa and drive the message: Say No to Ivory.
  • Develop a comprehensive global database of supporters (C Suite and Consumer) we can offer to sponsors through multiple media channels. These funds will be channeled directly to our partners’ approved programs to protect and save the elephant.
  • Create engaging and educational print and online media products for our partners that demonstrate the value of our reach, in order to generate company sponsorships. Funds derived will go directly to causes focused on saving the elephant and rhino from the ivory trade.
  • Secure company sponsorships for on-the-ground projects including elephant sanctuaries, security fencing and vehicles, ranger stations, and for support programs including clean water, schools and education on sustainable programs including elephant tourism.
  • Generate funds from individual and corporate donors who want to support the great work our partners are doing against an increasing threat with limited resources.

Dead Elephant Faceless

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Have-a-go heroes: the women saving elephants in their free time

With one elephant killed every 25 minutes, the poaching crisis continues. But with the commitment and activism of a growing global network – dominated by women – laws and attitudes around the world are changing

If dedication and hard work were all it took, Maria Mossman would have saved every last elephant by now. Despite having two children, aged five and seven, and a part-time job for a large corporation, she also spends 35 to 40 hours a week as an unpaid activist. It was even more time when the children were younger. “I used to come home from work at about 4pm and then sit on my computer, networking with other groups and activists until two o’clock in the morning,” she recalls.

Mossman, 41, got heavily involved in elephant activism in 2013. As well as founding Action for Elephants UK (AFEUK), she’s one of the key organisers of the global elephant and rhino marches. “It’s really hard work,” she says. “Really stressful. Just before the marches you say: ‘We’re not going to do this again.’ And as soon as one is over you start planning the next one.”

Related: Elephants on the path to extinction – the facts

Related: ‘If we stopped poaching tomorrow, elephants would still be in big trouble’

The poaching lit a fire in me. The barbarism of the act was so horrifying

Related: Why the Guardian is spending a year reporting on the plight of elephants

Campaigners have also been targeting other materials from endangered species – rhino horn, tortoiseshell and leopard fur

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One ton of elephant ivory to be destroyed in Central Park

Publication Date: 
Jul 12 2017

WHAT:      The New York State Department of Environmental Conservation (DEC) will destroy more than one ton of illegal ivory confiscated through state enforcement efforts.

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Innovative ivory fingerprinting kit arrives in France

Jul 10 2017

Two of IFAW’s new ivory fingerprinting printing kits, which were developed in the UK by the Metropolitan Police and King’s College, have just been presented to top law enforcement agencies in France working to stop environmental and wildlife crime. 

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Namibia: U.S.$740 Reward for Reporting Poaching

[Namibian] Anti-poaching organisation ‘Help our Rhinos NOW Namibia’ (HoRN.NAM) has called on the public in the Kunene region and across the country to report wildlife crimes.

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Uganda: Residents Reject UWA Proposal to Turn Area Into Game Reserve

[Monitor] Agago -Following several years of destruction of crops in Kaket Parish in Lapono Sub-county, Agago District, by elephants straying from Kidepo Valley National Park, Uganda Wildlife Authority (UWA) officials now want the area be turned into a community game reserve.

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Boris Johnson backs ‘all-out ban’ on ivory sales

Foreign secretary confirms government’s pledge, despite absence from manifesto

A total ban on ivory sales in the UK could still be introduced by the British government, foreign secretary Boris Johnson has said, signalling a possible U-turn that has been welcomed by conservationists.

In their 2015 manifesto the Conservatives promised to “press for a total ban on ivory sales”. But the pledge was quietly taken out of this year’s Tory manifesto, sparking anger among conservation organisations, which say that by allowing the trade to continue, the UK is fuelling elephant poaching.

Related: Hong Kong authorities seize ‘record’ ivory haul

Related: China’s ivory ban sparks dramatic drop in prices across Asia

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Cameroon: ‘Maalle’ – Wanted for Elephant Poaching!

[Cameroon Tribune] The educative film by Ashu Egbe focuses on societal ills and their impact on the community.

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Elephant calf reunited with wild herd in India

Jul 10 2017

A calf that had been found with no discernible congenital deformity or serious injury had been separated from its herd and reunited with the help of the IFAW-WTI Mobile Veterinary Service.A displaced female elephant calf was rescued near the A displac

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South Africa: Two Suspected Rhino Poachers Killed in Shootout

[News24Wire] Ezemvelo KZN Wildlife field rangers shot and killed two suspected rhino poachers after a gunfight at the Hluhluwe-iMfolozi game park in the early hours of Sunday morning.

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South Africa: KZN Police Arrest Three Suspected Rhino Poachers

[News24Wire] Three suspected rhino poachers will appear in the Hluhluwe Magistrate’s Court on Monday, after being caught by police carrying a high calibre hunting rifle, a silencer, ammunition and an axe.

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South Africa: Serial Rhino Poaching Brothers Back in Court

[News24Wire] Two brothers accused of rhino poaching, Deon and Niklaas van Deventer, and Onward Muchangowa – a Zimbabwean national – are expected back in the Makhado Magistrate’s Court on Monday.

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Largest online retailer in Japan bans ivory sales

Jul 7 2017

Rakuten, the largest online retailer in Japan, has banned ivory sales on its platform.

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